Audience across the early Xen ecosystem.
About Xen
Built from gaming. Scaled through creators.
Xen is a creator-first gaming and entertainment organization built around talent, content, community, and brand partnerships.
What started as a competitive gaming team has grown into a global creator network, helping creators build influence while giving brands a direct way into gaming culture.
Growth
Built from the ground up. Scaled without outside funding.
Xen’s audience growth has been driven by creator trust, competitive presence, platform-native content, and a long-term focus on building real community around gaming culture.
What started as a smaller independent organization has grown into a global creator network reaching tens of millions of fans across gaming and entertainment.
Combined audience across Xen and its creator network.
The story of Xen
From competitive roots to creator-led scale.
Xen was founded by Jordan “Laz” Lazarus in 2019 while he was studying finance and investments in Manhattan. The original plan was not to build a traditional media company. It started with gaming, community, and the belief that creators could build something bigger than a team page and a logo.
As Xen began to grow, the organization moved from a competitive gaming foundation into a broader creator-led structure. The team built momentum through Fortnite, creator recruitment, social content, and a community that followed the brand across platforms.
By 2023, Xen had grown from a few million followers into a much larger entertainment network. That growth opened the door to larger partnerships, more creators, stronger production, and campaigns with major brands across gaming, technology, entertainment, and consumer products.
Competitive gaming remains part of Xen’s foundation, including Fortnite, FNCS moments, and global competition, but the company’s story has expanded far beyond competition. Today, Xen operates as a creator-first organization built to connect talent, culture, content, and brand partnerships at scale.
2019
Founded as an independent gaming organization with community at the core.
2023
Scaled into a larger creator-led network with millions of followers across platforms.
Now
Operating across creators, content, competitive gaming, events, and brand partnerships.
What Xen is building
