Sam, also known as "SD7GAME", was born and raised in London, England.
Sam spent his early childhood playing a variety of games, his favourite being FIFA, which he used to play with his older brother. In 2018 he stumbled across a game known as "Fortnite", which was experiencing immense popularity at the time. He then took inspiration from NickEH30 and started to stream on YouTube.
Sam moved over to Twitch and he grew to astronomical heights within weeks.